We have partnered exclusively with a leading start-up within the Cyber Security space and are looking for a Product Marketing Lead, to be responsible for the GTM strategy for a unique product that is innovative, unique, and a global solution for potential customers. As the Product Marketing Lead, you will be part of the team that takes the product vision into reality, with your main focus being, building a go-to-market plan, and implementing this.
Your key responsibilities will include:
- Owning and defining the marketing road-map and GTM strategy
- Generate new business opportunities within your target market by reaching out to potential clients and partners
- Understand market trends, including the competitive landscape, enabling you to advise on the product, sales, and marketing strategy.
- Maximise the business potential of existing and new customers
- Partner with your internal product and engineering teams to develop, implement and execute a world-class product.
You are required to have the following:
- Experience within the automotive market (OEMs) and experience with sales processes of global organisations
- Hands-on B2B experience as a Product Marketer or Marketing Manager
- Experience with product launches, propositions, content, and collateral for customers
- Strong communication skills and the ability to communicate technical concepts to all audiences
- Bachelors in Marketing, Communications and/or Business
- Ability to travel once Covid 19 restrictions allow
Location: This role can be based in Tel-Aviv, Israel, or Germany