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Performance Marketing Manager (m/f/d)
- Location Berlin
- Job-type Full time
- Salary Negotiable
- Discipline ConsumerTech
- Reference PR/008126_1634716782
We have partnered with the market leader in experience analytics and which enables their partners to fully understand and see how users are experiencing their mobile apps. This super-exciting start-up is looking for B2B Performance Marketing Manager, to be based in Berlin. You will join a team of creative and data-driven professionals and help drive the lead generation efforts through performance marketing in B2B, preferably in a SaaS context.
Your responsibilities will include:
- Owning and running lead generation and retargeting campaigns across Google Display and Search, Facebook, LinkedIn, Twitter as well as identifying new channels.
- Partner with the Marketing Growth Lead to develop a full-funnel strategy to reach the target audience desired across multiple verticals.
- Collaborate with the Product and Content teams and engage in devising lead nurturing email campaigns.
You will have:
- A deep understanding and expertise in managing campaigns on Googles Search and Display, Facebook and if you have LinkedIn experience, that is definitely advantageous.
- A great understanding of Google Analytics and experience in conversion tracking via Google Tag Manager
- Worked with tools such as Google Optimize or Optimizely
- Experience with CMS platforms
- A data-driven mindset and a love for optimizing campaigns
- If you have programmatic display experience, that is definitely a plus.