Digital Insights Specialist

Digital Insights Specialist

  • Location

    Singapore

  • Sector:

    CriticalTech

  • Job type:

    Permanent

  • Contact:

    Tripti Devleker

  • Contact email:

    tripti.devleker@cloudstreamglobal.com

  • Job ref:

    JN -022019-92197

  • Published:

    3 months ago

  • Expiry date:

    2019-03-10

  • Startdate:

    2019-02-11

  • Consultant:

    #

The job: 

- Work with the data analytics and research teams to generate audience insights across disparate data sets

- Identify data gaps and create strategies for data collection

- Help to develop and track audience growth and loyalty against industry-standard targets and metrics, including benchmarking against competitors

- Help newsrooms create content insights to fine tune their editorial strategy and monitor the performance of the resulting content strategy

- Use audience insights to help product development and sales teams refine and craft new products and marketing campaigns

- Create dashboards and regular reports to share audience metrics and actionable insights

- Conduct market scanning to identify audience gaps in the product portfolio 


Skills and Experience

- Minimum 2-4 years of experience in dealing with data, business intelligence or audience development, preferably in a media-related industry

- Familiar with interpreting and analysing survey results and large datasets

- Excellent communication skills and experience with Powerpoint

- Comfortable multi-tasking and works well under pressure

- Excellent at collaborating across departments/teams

- Experience with content analysis preferable

- Hands-on experience with analytics tools such as Google Analytics, FB Insights and Chartbeat preferable